Power Maxx

Maxim Strength, a high-end commercial gym equipment manufacturer based in Adelaide, created the Power Maxx brand. They are no longer in business as manufacturing in Australia was not financially viable. Initially we used to purchase through Maxim, but after they closed up we took on the Power Maxx brand. With their ability to manufacture custom products, Maxim made specialised gear for many football clubs, sports institutes and commercial gyms in Australia. Their customers were focused on quality and performance. Even for generic, general use products like weight plates, barbells and dumbbells, these gyms were after a quality product. That is why Maxim decided to create the Power Maxx brand, to differentiate their product from the swamp of cheaper products out there. As of 2022, we have been using the same manufacturer of Power Maxx for over 15 years. Sometimes we thought we could get a better deal because the Power Maxx products were always a bit more expensive than the competition. We would throw a line out and test what the competitors offered by getting some samples and would always be underwhelmed. For home gym use, the Power Maxx products will last a long time. I can say this with confidence because I use one of their 1500lbs copper bushed barbells. It somehow made it's way into my gym at work when we moved into our new warehouse 12 years ago. It had been kicking around in our old warehouse for who knows how long. With the exception of battle scars from all the use, it still works perfectly and I will continue to use it to see just how much mileage I can get on the clock. For gyms, the Power Maxx range offers durability at a very affordable price. The dumbbells and cable attachments in particular have been very popular over the years. The rubber coated Power Maxx kettlebells with chrome handles have proven to be a hit with outdoor trainers. They stand up very well to the elements.